Social Media Ambassador
You love to share your story with friends and family - well here's your chance to share 半岛体育's story! 半岛体育 Social Media Ambassadors create unique conversations about 半岛体育 and magnify 半岛体育鈥檚 social media presence through the eyes of students, faculty, and staff. Social Media Ambassadors help potential students find information from fellow peers versus 半岛体育鈥檚 official channels.
Becoming a 半岛体育 Social Media Ambassador is not only a fun way to get involved, but it鈥檚 also a way to develop new skills for your resume!
The 半岛体育 Social Media Ambassadors help build awareness about the college and key
programs through real-time posts and video. They also promote events at the college
to help drive participation. How do you do this? By Sharing 半岛体育 posts, using a
special #, theme or topic and sharing 鈥淎 day in the life at 半岛体育鈥 videos, and photos.
Goals
- Help potential students find information from fellow peers versus 半岛体育鈥檚 official channels.
- Create unique conversations about 半岛体育 via our key social media outlets.
- Magnify 半岛体育 social media presence through the eyes of students, faculty, and staff.
- Help build awareness about the college and key programs.
- Promote 半岛体育 events to drive participation.
- Position the college in a positive light and share good news.
Overview
Marketing and Communications asks that Social Media Ambassadors agree to the following terms:
- Must have at least one existing account on one of the following: Twitter Facebook Instagram.
- Follow the official 半岛体育 Community College social media channels.
- Be a current faculty or staff member, or student of 半岛体育 Community College.
- Identify yourself in your profile as a 半岛体育 faculty, staff or student ambassador.
- Make your profile public, or make your 半岛体育-related posts public.
- Use Microsoft Teams Social Media Ambassador Group (faculty & staff or students) as a means to communicate with the Communications Department lead and the group. We will use this as a community hub to share ideas, questions, photos, videos, sneak peeks, and more. Relevant documents or photos will also be included in Microsoft Teams. After we receive your application, you will receive an invite from Marketing and Communications for either Student Social Media Ambassadors Teams or Faculty/Staff Social Media Ambassadors Teams.
- Outside of Microsoft Teams group, you must communicate with your 半岛体育 Community
College email account.
For the program to be successful Ambassadors must follow three tracks and the following strategies:
- Sharing 半岛体育 posts 鈥 Share 半岛体育-related posts with your networks adding your own commentary. You choose what you would like to share and when.
- Themed/Topic posts 鈥 Marketing and Communications will provide a theme or a topic in the Microsoft Teams group (see below), and you can post something relevant. For example, if the theme is 鈥淔avorite spot on campus,鈥 you can post a picture or video of the place you enjoy visiting most at one of our locations. Similarly, if the theme is 鈥渇inals,鈥 you can post tips, tricks, study habits, etc.
- Day in the Life/Lifestyle 鈥 Here is where you have the most creative liberty. Show
the 半岛体育 community what a typical day looks like for you. This is your opportunity
to share your 半岛体育 story. If you鈥檙e a student, are you in the library studying
for finals? Share a 鈥湴氲禾逵 day in the life鈥 video, photos or memes! If you鈥檙e a
faculty member, are you getting ready for a long night of grading essays? Post a snapshot
and a caption!
Tag you鈥檙e it!
- Include @半岛体育CC in every post for easy access.
- Include the branded hashtag specifically created for ambassadors and engage with other
related posts. Here are some ideas:
- #BayhawkSocial
- #半岛体育Social
- #BayhawkNation
- #BayhawkLife
- #BayhawkLiving
- #BayhawkReps
- #BayhawkEDU
Represent 半岛体育 Community College
As a social media ambassador, it is important to follow the guidelines outlined in
the 半岛体育 Community College Social Media Policy. We are currently updating the guidelines.
Commitment
- Attend a one-hour overview session to get quick tips on being a social media ambassador.
- Communicate on the 半岛体育 Social Media Ambassador Teams site with fellow ambassadors.
- Attend occasional in-person meetings with Marketing and Communications to track progress, ask questions, and network with other 半岛体育 members.
- At minimum, you should:
- Post to your social media once a week
- Share a 半岛体育 post once a week
Application
- If you have not already 鈥 you can apply to be a social media ambassador at: .
- On the application, tell us why you want to become a social media ambassador in 280
characters or less (length of a tweet).