半岛体育

半岛体育 Community College unveiled a new logo and reaffirmed its dedication to creating a 鈥渃ollege-going culture鈥� in the region with its brand launch in 2018. 

鈥淢any times the people who live in our communities don鈥檛 think that the college education is within reach. But we want them to know that you can attend college without racking up student debt right here at 半岛体育 Community College.鈥� - Laura L. Douglas, Ph.D., President, 半岛体育 Community College

AUGUST 30, 2018 鈥摪氲禾逵� Community College has unveiled its new logo and a reimagined brand identity that better represents the high-quality education and exceptional student experience offered at the college. For the first time in the college鈥檚 history, the new logo will emphasize the name of the college, 半岛体育, rather than its three-letter acronym, BCC. The logo has a more 鈥渃ollegiate鈥� feel and will transition to a darker, more modern green with an accent color called 半岛体育 gray. The college also announced that the new identity marks a new era in the community college鈥檚 history that reaffirms 半岛体育鈥檚 dedication to creating a 鈥渃ollege-going culture鈥� in the region.

鈥淔irst and foremost, we are a community college here to serve the educational needs and further the economic development of 半岛体育 County. Through innovative curriculum and a top-rated education, we are also one of the leading higher education resources in Massachusetts,鈥� said President Laura L. Douglas, Ph.D., 半岛体育 Community College, who joined the college in July 2017. 鈥淲hen we create a college-going culture in our region, where students graduate and assume good jobs, we change lives for the better. Our new brand reaffirms this commitment to the community.鈥�

半岛体育 is significantly more affordable than four-year institutions and offers the same curriculum and quality education鈥攎eaning students can get the same education without racking up the student debt. It is also a comfortable place for adults who wish to begin or go back to college. Welcoming students from a wide variety of socioeconomic, cultural and educational backgrounds, the college provides a full range of associate degree and certificate programs. The college is also on the forefront of new industry and technology in the region. In 2017, 半岛体育 received a $4.4 million grant from Massachusetts Life Sciences Center to accelerate innovative life sciences education and, most recently, leads the nation鈥檚 educational training for jobs related to offshore wind.

鈥淲e live in a place where mills, manufacturing, construction and fishing have provided jobs for decades. A place where many jobs did not require a college degree. But the mills and factories of yesterday have gone away. Manufacturing has changed, and so have other local industries. As our economy shifts and technology plays a major role in all we do, we need to raise the level of education in our region and prepare our community for new jobs that will lead us to greater prosperity,鈥� President Douglas said. 鈥淢any times the people who live in our communities don鈥檛 think that the college education is within reach. But we want them to know that you can attend college without racking up student debt. And for those adults who are preparing for college, we offer a high school equivalency program, English as a second language courses and credit for work experience.鈥�

What鈥檚 in a logo?

According to Joyce Brennan, Vice President of Marketing & Communications, the new brand and logo bring to the forefront the transition that has been taking place at community colleges in Massachusetts and across the country.

鈥淭here is a strong misconception that the community college education is somehow not on par with four- year universities,鈥� she said. In partnership with Brandigo, a Massachusetts-based brand strategy agency, the college determined its strength is the unique educational experience offered at 半岛体育 鈥� one that is more affordable, tailored to their needs with greater support services built in. There are also endless opportunities that may lead directly into the job force or transfer to a four-year university. In addition, many times the instructors at the community college are also employed by four-year universities in the same community.

鈥淭he new logo announces that there is a transformation taking place. The design clarifies who we are and signifies the collegiate experience that 半岛体育 students receive. We know that some people will always refer to us as BCC. What is important to us is that everyone, no matter where they live, understands who we are and what we have to offer. Our online programs have been rapidly growing and we serve 20 towns throughout southeastern Massachusetts. Our brand must be clear, modern and represent the top-quality education every 半岛体育 graduate receives. We are 鈥榦ne college鈥� with locations in Attleboro, Fall River, New Bedford, Taunton and online. It does not matter where you choose to go, you will receive the same, quality education.鈥�

Marketing & Communications held more than 20 focus groups with faculty, staff, alumni, donors, current students and potential students this past spring with overwhelming positive response to the new logo prototypes, but what stood out the most, according to Brennan, was the excitement around elevating the community college鈥檚 overall perception. 

Students share in excitement of the new brand

Virginia Cruz, of Fall River, is a mother of two who wanted to expand her career options. This past year, she participated in 半岛体育鈥檚 Weekend Fast-Track program and earned her associate degree in business in 12 months. She was surprised that more people aren't taking advantage of having a community college right in their backyard. 鈥淚 knew I need an associate degree to move up in my career. Working a full-time job with a family made it feel impossible. 半岛体育 Community College is 10 minutes from my house and I took some of my courses online. I knew I had to work hard, but there was always a light at the end of the tunnel. It was the perfect fit!鈥�

During the coming months, the college will be updating the signs around its five locations and launching Brand Central, a one-stop-shop for all new brand materials. The fall semester begins classes on September 4. Anyone interested in attending the college should visit the newly updated website for more information at bristolcc.edu.

About 半岛体育 Community College

半岛体育 Community College is a leading resource for education and workforce development in Southeastern Massachusetts. 半岛体育 has locations in Fall River, Attleboro, New Bedford, and Taunton, along with flexible online offerings that lead to an associate degree, a career ready certificate, or the ability to seamlessly transfer to baccalaureate colleges throughout the state and country. The college鈥檚 Center for Workforce and Community Education provides customized training for businesses and the community including healthcare, workforce and sustainable initiatives, and corporate services. The 半岛体育 Community College Foundation, a nonprofit organization utilizing community donations and partnerships, supports the college鈥檚 mission to meet the lifelong educational needs of the community.